illustration and ads.

Im going to act like Im some kind of professional or something. My opinion on illustrating in advertising is........dont do it, unless you have a reason to.

And these ads...have a reason to. I actually dont think I have ever seen an ad in which the illustration brings home the point to completely. The lines are lovely too, but the art is so hard edge and strong, it practically dictates the layout and the message. Its going to be tough...but completely worth it. Really Beautiful campaign. This is the crap that really makes me love ad making.

LOWE, Moscow, Russia

see them nice and big here.