I know, I know. The ad idustry has probably seen ten thousand different types of crossword puzzle ads. I think, they even told be to never ever do them, even when I was in undergrad. And thats saying something....because BU def doesnt have the strongest creative teachings in the world.
But these...are good ads. They make sense. The layout and the copy work together to relay the same message. Cancer is difficult yo find. So simple. I kind of wish they were in my book.
Damn it.
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