These are really pretty. Very well Art directed. i can just see the AD staying up into the wee hours of the night....working his ass off in all of Adobe Suite. But alas...it missed the mark. As a consumes of Hanes "Tagless Undies" (which are great btw), I never walk around saying "these f*ckin tags are just put here so that everyone know im black." Nope, someone got a litte too cerebral with it.
Beautifully art directed....poorly thought out.
The gays, the black and the Pakis will love these boxer briefs. I promise you.
Advertising Agency: Mccann Erickson, Bombay, India
See em nice an big here.
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