BK (Burger King not Brooklyn) has a new reverse pick pocketing spot that's actually pretty humorous. I have always found "the King" spots produced by Crispin Porter + Bogusky to be just... just too silly, for no good reason. But the King seriously just stepped up his game a bit with a new marketing ploy.
So, BK hires these undercover agents that roam around dropping thier wallets in high traffic areas. When an unsuspecting good Samaritan picks it up to return it, the agent tells them to "keep it, it's on the King." Inside the wallet there are a few object: a note from The King to keep the wallet, cash ranging from a $1 bill to $100 bill, a gift card to Burger King, a “driver’s license” featuring The King, and a map of Burger King restaurants in the area in which the wallet was dropped.
The best part is the details on the license. And the free wallet isn't a bad plus either. I need a new wallet. For now, the marketing ploy lives in Orlando and Chicago only. Chicagoans (ites) would go out of their way to return a wallet. If it was here in NY...say, if it were me, I'd probably gut the thing and take the wallet and cash (and clever license). Don't Judge me.
I applaud this idea. This is true guerrilla marketing.
VIA thedenveregotist
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