F*ck Those Golden Arches.

One McDonalds in Tokyo has decided to ditch the ancient (traditional) branding technique completely. "...the first complete brand retooling by McDonald’s in decades, in the heart of Tokyo. Featuring a black and red facade, smooth design and NO golden arches..."

Ballsy? Smart? or Stupid? I kinda don't know what I'm looking at in the first pics...

Check the website

No comments: