Its quick and simple. I dont know if I truly agree with the point of purchase. Get this liquor delivery service so you dont have to go out and get wasted. Stay home and be a recluse. Put pubs and clubs out of business. All so that you dont make an ass out of yourself. That's half the fun of drinking...public humiliation. The other half consists of your hang over when you try to convince yourself that you will never drink again. Hah.
Maybe a little more from the Planning department would really speak to what the brand has to actualy offer.
But for what was given...these are good. Nice little treatment to the headline. I wish the copy writer would've offered up something different for each line. But maybe I ask for too much.
Agency: 141/Soho Square, São Paulo Brazil
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