ok, so technically its pretty genius. The placment. The message. It all combines to form a thought prevoking message. But, talk about
forcing the consumer into a awkward situation. I personally would feel tricked and bamboozled.
As an ad guy...I appreciate it. As a shopper...I would feel anger for making me feel bad for my twizzler purchase.
Agency:
TBWA\Hunt\Lascaris, Johannesburg
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