This dude is worried about the "BIG GAME," when he really should be seeing a doctor for over the counter meds. The diagonal type tells me that his hoodie also doubles as a metaphor to his "digestive system. His pastel color pallet makes me think he has a gay lover and he "knows his system." And his overall friendliness, when it's clear that his sh*t is all f*cked up on the inside...makes me think he is from the midwest.
Yep....I read the crap out of that quality print ad.