Wrangler is still holding onto their "We Are Animals" campaign. But unlike their old Zombie attack campaign, they have unleashed a new frenzy of "Visceral" imagery of scantily clad models rolling around in red cocaine clouds. In all seriousness, the imagery is beautiful. BUT, just like a year ago......I have a problem with the message. Denim for animals doesn't ring true in the slightest. But the imagery is much better than what they use to be about.
Agency: Fred & Farid (France)