Wrangler is still holding onto
their "We Are Animals" campaign. But unlike
their old Zombie attack campaign, they have unleashed a new frenzy of "
Visceral" imagery of scantily clad models rolling around in red
cocaine clouds. In all seriousness,
the imagery is beautiful. BUT, just like a year ago......I have a problem with the message. Denim for animals
doesn't ring true in the slightest. But the imagery is much better
than what they use to be about.
Agency: Fred &
Farid (France)
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