Ray Ban has got some new print ads out according to copyranter. He slights them for merely replacing circles with the sun glass shape. I think they are cool. But then again they are a "art directors dream." And I just happen to be one.But to his point, creative doesn't always have to be cerebral and all up in your emotions. These are quick and simple and easy to remember. Are they on target? That's debatable. As is, there is no real connection between music and eye wear. The line(-like) "Never Hide" kinda says something. Maybe music and Ray Ban shades are both _______ .
I dunno...you tell me. It sounds like a copywriters problem to me.
Here's some more. Im really feelin the skull one. If it were a graphic tee...i'd rock it. And I kinda despise graphic tees.
3 comments:
blah - i looked and i hate em. didnt even notice the sunglasses in pic one. and i guess you should never hide what music you like (who you are)and what sunglasses you wear. boring.
told u, copywriter problem.
meh i think you're overthinking it - music is cool, ray bans are kool. i think the ads are totally kool ^_^ who cares about copy it's all lies anyway lol :D
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