Magic might be a matter of handmade imagination. Talent may guide you to the depths of wizardry. And sometimes the sharpest skills show up through whats pure and ingenious simplicity. Dont be surprised. Or at least, dont be that surprised.

Nike keeps it all sport, all the time, now introducing Nike Stadium. The about section goes a little like this:

Nike Stadiums are new multi-purpose destinations in Berlin, London, Milan, New York, Paris and Tokyo.Stages for inspired performers, labs for innovative expressions, spaces where stories are told and others are written. We are always open, always on.

And if that was too vague for you Craig over at KMBA describes it as "a Fantastic new project called Nike Stadium, where some of the most respected artists in Berlin, London, Milan, New York, Paris and Tokyo, will show some experiments, facilities, works, performances, innovations in short, all forms of expressions artistic potential."

Nike continues to live sport. Not just make sport products.

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