this ad for HSBC takes you on a serious trip. There are tree hugging hippies, a man dressed as a bear, lumber jacks, a baby (possibly mormon) and cops in action. Its pretty epic. And within the few seconds we are giving, I felt like I knew so much about the back story and the characters. I laughed, I cried and and I appreciated. And that's the power of advertising.
Agency: JWT London
3 comments:
Oye, what part of this made you cry? I sure wanna know that.
the whole thing man.....tears running down my face. it was like titanic all over again.
Awww... dude i watched this yesterday or whenever and i was like "this ad would make sense if that guy in the forest was the same guy on the bike". watching it again today i realise how SLOW i am. I wanna cry too... mostly coz of the delayed reaction... and she hugged him in the end...
Post a Comment