i first saw this print campaign in transit through Chicago. And despite the obscene amount on PDA, I liked them. They were targeted. They were clear. They were clever. And made sense. 
I also think that they picked a good time to attack social networking. With the facebook slowly becoming a dictatorship and myspace becoming more and more targeted toward creeps (my personal opinion)......why not walk away from the screen and go outside...
Stop being a dork, and go make real friends (aka make out). BTW, you can only do that after you buy some gum.
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