9.15.2008

perpetually connecting.

remember the first time Jerry and Bill teamed up to do an ad for PC. It was pointless. Unfunny. And about 10years too late. Well...this is their second installment. And its 5 long minutes of the same thing...except.... Bill Gates does the robot at the end. And that my friends...is comedy. 



A few points:
1- Bill Gates may be funnier that Jerry Seinfeld. Dry wit is in these days. Jerry needs to step up his game (first thing being---quit it with the rhetorical questions).

2- the pizza boy was perhaps the worst casting choice ever made. 

3- why is it 5 minutes long? who has 5 minutes, besides people in the ad industry who want to see what 10 mill gets them talent wise and then want to compare the spot to the apple mac/pc campaign at the agency lunch table. 


Also....I feel a little ignorant here....but am I the only one that didn't know that PC stood for Perpetually Connecting. Or did they just make that up? Cause back in the hay day it stood for personal computers.

My reality is going all askew. But there is a concept slowly forming within this campaign. How good or relevant it is....? I guess that's what's up for debate.

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