I often say that the marketing of apparel and fragrance brands lacks luster. Beside being concept less, this realm of advertising relies on beautiful, half naked models to do the heavy lifting. Don't get me wrong...I don't have a better suggestion. Or maybe I do. Whatever the case, the spot above shows that there can be some creativity behinds apparel/fragrance creative. It's by Chris Cunningham, the same director who made those creeptastic PS2 ads. These are a little less creepy, but they are refreshing, not to mention gorgeous. Don't you agree.
VIA thedenveregoist
1 comment:
I like this a lot. Its like they answered the question how do you convey a scent visually. Well done.
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