Your Game Face.
So W+K Tokyo has a new campaign called PlayFace that I think is pretty brilliant. It's a bit too stylized for me, but the idea of catching a person deep in concentration using your product is enlightening and fun. I'm not a gamer, but I have friends who are completely into it.....and they look like complete spazzes when they play. I on the other hand can't walk and shoot at the same time. There's some hooplah to whether the the idea/execution was stolen or not. That aside it's also funny, that this is in Tokyo...they have no idea how close "Playface" is to the term/phrase "O-Face." You know....like people's "O-Face?"