Everyone has to put in their time in. The interns over at Crispin Porter + Bogusky had some free time and obviously a huge budget. And well...the future of our industry looks..... a little lame to be honest. "Oh Man, I have a great idea...let's put it in our books."
Craig at KMBA says it best.
SIDE NOTE: How sick does that office look though. I would kinda love to walk into that every day. As long as there aren't any crazy interns running around making rap videos (original idea, fail).