Social Change...I mean kid ads.

Becks Modeling Clay is the European Play-Doh for social change. The  line: "Let the kids build a better world," is accompanied by the visuals of a buddy Jew and Arab rocking out and a Klansman giving flowers to an androgynous fro-friendly black person. Inspiring no?

Now, if we could just get those damn trance/drum and bass loving toddlers to stop eating their buggers.


Agency: Scholz & Friends, Germany