This is a Viral?

I first saw this a few days ago...and I deemed it as silly.

But according to the Denver Egoist, it's a viral for Ray Ban sunglasses. When I read that I was like, "Oh yeah...he is wearing sunglasses." But that's it. A cow gives birth to a hipster. The cow birth slime kinda grosses me out. And then there is some awkward tall man running. And that's it. So, Raybands keep cow after birth out of your eyes?

Let's all take a step back and define the term "viral."

Agency:  Cutwater, San Francisco.

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