They seem to be trying to make the consumer forget what the logo use to look like (which I guess is kinda smart). Has the evolution idea been done before? Yes, it's been beaten to death and done better...especially by soft drinks. In comparison...a new Coke spot says a whole lot with no words.
It's unfortunate that both teens now have ink poisoning....but come on. There is brilliance behind this spot. I don't agree with everything that happens within the minute, but there is some serious consumer connection.
So to the point of this blog post: Pepsi is loosing ground creatively-in my opinion. In the midst of trying to affirm their new logo and justify it's presence...emotional connections are being lost through their light hearted "we've been drinking Pepsi for years." Pepsi is loosing ground simply because they had the bright idea to redo their logo. So, as I sit on the "B", bombarded by type ads in which the letter "O" has simply been replaced by a new logo, I don't feel bad asking strangers next to me if they a plumber's ass crack. I've got no connection to the brand. But boy oh boy is that one good looking logo. Oh yeah...and your new bottle still looks like a penis.
via makethelogobigger (where i saw the spots)