Serious Ads.

I guess this is rumored to be a student project in Canada. Jane??? 

But it's nice stuff for a book ( add tracheotomy to the list of stuff that makes me nauseous)--holy hell...I shoulda been a doctor, cause I totally remembered the name without the help of google. Anyway, I don't think it would work in real life...for the simple fact that most smokers simply throw their butts on the sidewalk cement. But still this guy/gal will def get scooped up by the head hunter fairies if the cards are played correctly.

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