Number Condoms.

"To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog kondom08.nu people can upload their own personal stories about what happens to their numbers. These teaser-ads were released day 1 of the campaign."

Huh....? Why would you.....? Aw hell, give me three of them. 

Agency: ESTER


K said...

Cringed but also intrigued. Love the idea of private info floating above people's heads.

shaun. said...

yea...its interesting indeed. maybe there is a more minimal way of doing it.