Axe is promoting a new fragrance with this little piece of interactive. The idea is there. I actually think its good for the market. For some odd reason, people who use axe think they are sex'n it up for the opposite sex. But usually (nay always) they just end up smelling likea prepubescent teenager who attends an all boy school and is trying to cover . Actually, that's the exact audience that uses it. And in my opinion, the only one who should. Agency: Lowe/SSP3, Bogotá, Colombia
VIA arabaquarius
1 comment:
catchy!
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