A folder saying "Hello down there!" was placed on 10,000 womens bicycle saddles in Sweden's major cities. The folder markets an intimate care soap, The soap for down there. Along with the folder came a product sample.
How does one get this job? Sneaking around the city saran wrapping soaps (for one's privates) onto the seats of female bikers. I picture some 65 year old dude in a trench coat hiding behind some bushed with binoculars, in order to decipher girly bikes from man bikes. How much does this job pay? Is there a union for this type of stuff in Sweden?
I dunno...these are the question that first popped into my head when I heard about this "viral/guerrilla" marketing tactic. You know how people tell you not to give soap as a gift to people (because you're basically saying that they need it). Well imagine if you just came out of the library and you discovered vagina soap glued to your bicycle seat with a phrase written, nay directed at your vagina...hmmmmm.....
*that's 3...3 times I have said vagina in one post*
Agency: Grey Stockholm, Sweden.
VIA animalny
3 comments:
Now that's ass-vertising.
Three times in one post, well done young padawan. You may make Jedi Knight soon.
Guerrila marketing tactics i must say!!!
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