miss the mark much?

The regional Tourism Commitee of France thought that these ads would attract Londoners to Paris for Rugby. The official strategy:

"The first ad's objective is to show Londoners that Paris is a dynamic multi-faceted region brimming with exciting events that are worth visting regularly, such as the upcoming Design against Design. 'We want to seduce London'"

Em hmmm, you should of kept this in mind before you called the Brits gay. needless to say, they were not all that happy about it.



Check the rest of France's boch job at advertising here.

"How do you say....crrrap" (imagine this said by a french guy with a mustache, cig in hand, tight turtle neck and funny little hat cocked to one side, and smelling like B.O.)