When I originally saw this, I said "Awesome" out loud. They were really-extra weird. Then I started to wonder exactly who thier audience was. And the style was really familiar. So I hit up gmail messaging.
Me: did you have anything to do with this
Anonymous: hahah, no i did not
that was pretty bad
Me: oh...ok. just asking. it's like the skittles people got a hold of fruit by the foot
Anonymous: yeah, the ECD on the skittles campaign now works at Saatchi, who does Fruit by the Foot. Gerry Graf.
Me: ahhhhh, you are a fountain of advertising knowledge.
The other thing they taught me at portfolio school was the importance of having different styles. Rule #2 (rule #1 about babies and puppies). :::head nod::: So now there are two completely different products with similar styling...in the same catagory. What a shame.