Have you guys heard about 365 Black? McDonald new attempt to celebrate the being of African Americans. I am just discovering it with the help of SteelCloset. Cas, one of there writers there talks about a "lack of tact." Well...to put it simply, I'm offended. I am well aware that McDonalds has a minority agency (if not multiple) that does some hardcore minority focused work. I gave them a pass for the ridiculousness that was the R&B Themed 10 Piece Nugget spot. I actually laughed with them. I looked the other way for the double fist pump. I said to myself, "If they think this is the way to Market to Minorities...good luck to them." But this 365 Black initiative rocks the boat a little too much in my opinion. Is that really Keith Sweat talking about sharing his love of Chicken McNuggets? Is the love of Chicken McNuggets what you mean when you say, We Are Deeply Rooted In the Community? Who cares if Laurie Anne Gibson, a dancer from a reality know best for sayin "BOOM-BOOM-CAT" and being fired by Diddy, worked at McDonalds?
"WHAT IS 365BLACK?
At McDonald's®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind 365Black.com. It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's. Plus, you can also have a chance to win exciting once-in-a-lifetime opportunities. So make sure you visit often — you just might get inspired."
The ad above is a spoof. But this idea in general is a gross one and it upsets all of my sensibilities. And I have alot of those things. And no, my sensibilities are not rooted deeply in the community of Chicken McNugget lovin.
7 comments:
Hehe. I love the spoof. Chicken mcnuggets are loved by all.
I am soooo biting. in it's entirety. every word. minus some of your links. Because you rocked it!
Have you considered that the 365Black ads are lame attemps at marketing yet the 365Spoof is purely racist?
This is so fucking racist. So many companies are jumping on the Obama bandwagon. I really find this offensive.
as you should.
Doodie on Thu, 27th Aug 2009 8:27 pm
Good post. But, 365Black is ridiculous. I think this is one of those things that we’re all going to look back on and say “I can’t believe they thought like that!”
“Like the African Baobab Tree, which nourishes the community with it’s leaves and fruit, McDonald’s has branched out to the African-American community nourishing it with valuable programs and opportunities.”
Can someone please tell me what a Baobab tree has to do with culture and life in the United States?
And how many people of African decent have ever eaten Baobab fruit or even know what the hell a Baobab Tree is? I feel bad for the actual Africans being nourished be this tree if it’s fruit is compared to McDonald’s food. Does the Baobab Tree clog arteries and rob the body of essential vitamins and nutrients too?
Not to mention, the girl in the in the video is easily less than 50% recent African decent anyway. The whole concept is retarded.
Doodiepants.com wrote something up about it as well.
http://doodiepants.com/2009/08/25/mcdonalds-website-just-for-people-with-darker-skin-365black-com/
I work at McDonald's and I just heard about this web site. This is a joke to me as a African American this was a ignorant idea.
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