It happens just like that. Chris Brown was recently accused of beating up his girlfriend with an Umbrella-ella-ella-a-a-a and Wrigley's pulls his commercial not even 24-hours after the alleged allegations. You know...that commercial where he is dancing with that pack of gum (not as easy as it looks). I jokingly said that this was going to happen, but DAMN that was quick.
And replaced it with Julian Hough(???) dancing with a pack of Juicy Fruit.