Why not redesign the logo. With a Smile.

Kraft has decided to jump on the boat of brands who want to "redesign their logo." 

Before

After

 For the record, this "redesign" looks like the love child of an overly ambitious corporate monster and some gutless traditional ad agency. And I am not talking about the good kind of love child (I'm talking about the Maury type).  The tag: "Make today delicious" makes me a little nauseous. But low and behold this logo is not to be put on everything. 

But hey, I'm no designer....maybe this is a good move. 

VIA adage