Below is a spoof of the now famous spot. The first of many...I'm sure.
VIA yesbutnobutyes

DHL is the official logistics partner of Fashion Week worldwide. Our task was to create an international campaign that emphasises DHL’s competence in the fashion industry. To communicate the close connection between DHL and the fashion world we turned fashion itself into our main advertising medium. In cooperation with Michael Michalsky – one of Germany‘s most famous designers – we created a special haute couture collection: dresses exclusively made of original DHL packaging materials. Bringing to life our motto: ”DHL – the perfect fit for the fashion world“. The dresses were displayed on dummies at the DHL stand at Fashion Week and worn by hostesses. An elaborate fashion shoot with our dresses provided the motifs for our print material, such as posters, invitation cards, a calendar etc., and the online campaign.
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2. The good news- dragons exist. The bad news- they are smaller than they appear in the mirror and they don't talk. One step at a time I guess.3. Make anything inspiring.4. The developmental stages of childhood parallels the ad industry. And it all ends with Copy (allegedly).5. Uncanny celeb look-a-likes.6. Every college educated black kid in America has pondered going one....but are AA Greek organizations anti-Christian?7. Sayid Bombs! The island has finally won.8. The Search for the Best Bottom in the World goes digital. After my 10 years of on the ground research in Da Bronx...I never thought of changing the medium.

You Fade To Light, rAndom International for Philips Lumiblade from rAndom International on Vimeo.
You Fade To Light by rAndom International for Philips Lumiblade.
You Fade To Light" allows the audience to engage with the light itself intuitively and in a physical way. With custom software developed by designer Chris O'Shea, it has been built in London with several hundred unique OLEDs from the world’s first-ever production line for OLED lighting at Philips in Aachen, Germany.
I finally saw it. The documentary on Black comedy and how it evolved and fueled the changing and ever expanding black culture. It's really interesting. It breaks down black comedy, comedians and comedic endeavors intensely. The great, the limiting, the bad, and the ugly. Produced by Robert Townsend for Sundance in 2009 and commentary from the likes of greats like Bill Cosbey, Whoopi, the Wayans Clan and much more. Check it out when you can (you know the month is almost over, right?.....and you want to be in the know. Just in case your caught up). 







"As part of the Australian Red Cross’ mandate to promote and educate the Australian public about the laws of war, better known as International Humanitarian Law, an integrated campaign ‘Even Wars Have Laws’ from The Fuel Agency has been launched across Australia.Together with an online component (redcross.org.au/evenwarshavelaws) where Australians can have their say, cities around Australia have been adorned with an ‘in your face’ ambient campaign, bringing the reality of these laws closer to home by encouraging people to learn more about International Humanitarian Law."







“(Capital-W) Work is what we have considered for years: your boss tells you to do something, you do it, and you get paid. By contrast, (little-w) work is motivated by inherent interest and generally unpaid.
Think of the difference between an Encyclopedia Britannica editor doing Work, and a Wikipedia editor doing work during spare hours. Big Work drives the economy; little work drives the Internet. Big Work builds skyscrapers; little work generates a half million fanfiction stories about Harry Potter.”
- Clay Shirky
via swissmiss