8.30.2010

Junkfood vs. Baby Carrots.



"Just in time for the battle over what's gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry's first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food."


I personally cant wait for the outcome of this. As my gf said this morning when she saw the packaging shots...."Ewwww look at that crazy carrot eating bunny...makes me want to eat some baby carrots."

1 comment:

Gavin Wassung said...

the middle package is RIDICULOUS