Below are my three favorites...thus far.
A twitter marriage proposal....genius.
The Book of Enchanting Success filled People that are Winning in Life and Deserve Cakes.
Obama Shout out.
7.20.2010
Old Spice, I'm on personalized messaging.
Old Spice gets personal and takes to personalized videos to respond and reach out to bloggers, YouTube commenters, Twitterers and celebrities. The talent is irresistibly charming and suave like Obama when he was getting elected, so it's no wonder W + K is capitalizing on the "I'm on a horse" love. Allegedly he has done over 150 videos in this blitz. Old Spice must be going bananas over the popularity and I know the creatives are feeling themselves hard right now. Kudos to the writers for the script. And kudos to the high hats who let this campaign fly. Talk about connecting with the consumer......
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