7.21.2010

The "Y" Rebranding.



I'm into it. Not to sure about the vibrancy of the color palletes. I get it....just not sure it is right. Agency to blame, I mean credit with the change...Siegel + Gale.

What do you guys think? Does it make you want to join? I used the Y once. I needed thier pools to practice swimming laps back in high school to pass a life guard test. Besides the changing rooms, I had a positive experience. Lol.

VIA KMBA

2 comments:

Anonymous said...

mistake.
The Y has such a powerful original logo, it never needed any revamping.
If they were so tempted to play with it, the only thing they should've done is try changing the red in the triangle - a temporary change to a forever logo.

Anonymous said...

mistake.
The Y has such a powerful original logo, it never needed any revamping.
If they were so tempted to play with it, the only thing they should've done is try changing the red in the triangle - a temporary change to a forever logo.