10.16.2009

Indonesians want to be Black.



Stole this from CopyRanter. It's an ad for Clove Cigarettes. The idea and the sell and the Indonesian TA is supposedly as follows:

"...todays young adult Indonesians, our targets, want to be the actors of their life and stay true to their self. They are doers who dont want to be in the same position as the older generation. They aspire to have a different narration and fight to achieve their ambition and dreams they are a generation of starters who take action while others are waiting. They are todays modern heroes the action generation. Brand A is the pioneering, daring spirit of progressive Indonesia. And thats why Brand A is by their side as they Go Ahead."

So todays average Indonesian that smokes this brand of cloves want to be a better version of themselves, which involves black face??? Crazy, black, skinny doppelgangers. Within the past 2 weeks, this has been the 3rd incident of  blackface. I'm seriously missing something....

Agency: Bates 141


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