So, I have been holding on to this one for awhile. Over at the website A2591, designers did a little project rooted in design simplicity. They took a few packaged products of today and stripped them down to thier design undies.
"...is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling.
What is your choice in these 3 different variations?
1. Original variation
2. Simple variation
3. More simple variation"
The designers, whose work prose is "New Formulas, For a Better Tomorrow" think they have something here. And I'll admit, it's interesting. The redesign works for alot of the packaging. I don't want to get into a whole design theory class here on this blog, but some would say minimalism...at it's best, is where lack of talent shines. I don't completely agree with that, but picture if every item on the shelf was just a knock-out logo on a solid. I think alot of products would go out of business. Never underestimate the power of brand recognition.