Lacoste goes international with their new (to me) campaign that tells "Croc Myths" from around the world. Each spot is dedicated to a world region and tells the story of the Croc in perspective to that culture. It seems like Lacoste employed different artist for different spot, so they all have their own feel and quality. But the voice over talent is always a Frenchman. It's smart...it's different...and it's whimsical- especially the African one. This is the first fashion ad I've seen in a long time that actually tries to speak to and about the brand. It's something more than fabric and a crocodile emblem. Welcome Lacoste, to a little thing I like to call "Having an Idea."
Kudos.
VIA steelcloset
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