Heavy Ads.

This PSA campaign is heavy. Completely simple and has the legs to run through any medium.

"The videos are presented on Facebook along with information about the dangers of texting and driving, downloadable print materials, and a “Parent/Teen Pledge” that youth can sign as a guarantee that they will not text and drive."

Sponsored by AT&T. Talk about relevant and impactful. I know too many people who use texting instead of talking on the phone while driving. Hell...I do it. It's thought of as a "Take that," to the cell phone driving laws/ police looking to fill their ticket quota. Sure...doing anything beside driving, while driving is dangerous. But missing the "U" in "Where r U" cause you drove into oncoming traffic....way to bring it home through execution.

VIA thedenveregoist