In 1997, Mattel joined forces with Nabisco to launch a cross-promotion of Barbie with Oreo cookies. Oreo Fun Barbie was marketed as someone with whom little girls could play after class and share "America's favorite cookie." As had become the custom, Mattel manufactured both a white and a black version. Critics argued that in the African American community Oreo is a derogatory term meaning that the person is "black on the outside and white on the inside," like the chocolate sandwich cookie itself. The doll was unsuccessful and Mattel recalled the unsold stock, making it sought after by collectors.[25]
I wonder why this didn't work?
VIA copyranter
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What's so wrong about Barbie?
The controversy over Barbie Dolls has inspired the creation of a video graphic novel that tells the story of a Doll that is persecuted and marked for destruction for being a ”bad influence” on the girl that owns her because of her appearance and the “message” that she sends. The story is told from the point of view of the Doll. If you are interested in this issue I think you might want to check it out. You can watch it for Free at this website http://toyboxbitch.com
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