For such a strong, compelling and necessary message, I think the light hearted-ness of these spots is inappropriate. They are very bud light-ish. But the outcome is not purchasing a twelve pack. It's fighting misogyny and sex trafficking. So unless those two share some common thread I dont know about....perhaps the approach should have been more thought out.
I must say though, the way Bradly Cooper ate his cereal.....that could only happen in a dream. A very very good dream.