"Real Men....."

So apparently Demi Moore was "taken advantage of when she was a teenager." So her and Ashton decided to make some spots using "real men" and telling us what "real men" do. In the end.....the same pay off, they "don't buy girls." Below are the best of the group. You can see the rest here.






For such a strong, compelling and necessary message, I think the light hearted-ness of these spots is inappropriate. They are very bud light-ish. But the outcome is not purchasing a twelve pack. It's fighting misogyny and sex trafficking. So unless those two share some common thread I dont know about....perhaps the approach should have been more thought out.

I must say though, the way Bradly Cooper ate his cereal.....that could only happen in a dream. A very very good dream.