Line: Touch him and you to touch everything he's touched.
Get it? It's like 2 levels deep. But here's some real added value for this ad...alot men do not wash their hands after taking a piss. I cannot tell you how many times I've seen dudes just walk right out of the bathroom and I had to make a mental note not to ever touch their stuff. I cannot tell you how long the list is at my job. Because you know....holding your junk for 30 seconds requires no form of cleanliness after. The bugger execution is "eh".
So....go ahead buy the Purell. Cause you simply cannot trust people.