Jay Z has a "Life & Style" Website.

Jay-Z now has a website. Called Life + Times, it’s a lifestyle site aimed at gentleman who are discerning enough to buy an Audemars Piguet Royal Oak, watch video about Jean-Michel Basquiat, and care about the “internal perspective” of Studio Alhadeff Architects and its principal designer, Giancarlo Alhadeff.

Ok, then. It's a little strange.....but ok.