Okay. Let me be clear here. I'm all for NOT drinking and driving. It's an unnecessary evil that can ruin the life of innocent as well as the guilty. But if any agency, client or person in general thinks that a road, painted on the inside if a urinal in the men's bathroom at a bar with the line "Don't Drink and Dirve" is the best way to reach a bunch of drunks...they need to get slapped. Besides enticing the drunkard to test his own alcohol level and draw his own conclusion with a built in urinal game, your pretty much putting ideas in peoples heads. And when there done, you can give them a prize. Active reminder indeed....One thought at a time.
Agency: Mercury 360, Bucharest, Romania
VIA ibelieveinadvertising
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