Everyone has to put in their time in. The interns over at Crispin Porter + Bogusky had some free time and obviously a huge budget. And well...the future of our industry looks..... a little lame to be honest. "Oh Man, I have a great idea...let's put it in our books."
Craig at KMBA says it best.
SIDE NOTE: How sick does that office look though. I would kinda love to walk into that every day. As long as there aren't any crazy interns running around making rap videos (original idea, fail).
The fake rap video thing is done a lot, so it has to be really, really good to make it worth the while.
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