Midnight Madness. Chemical Brothers.

Sick idea.

"Filmmakers, photographers and artists made their own short clip (from 2 to 20 seconds) or photograph on the theme of “Midnight Madness” – the name of The Chemical Brothers’ new single. The work was uploaded via the Chemical Brothers’ website to Google Earth and tagged with its exact global location. A selection of the best work was chosen and featured in this new concept music video for The Chemical Brothers, executed through the Google Earth application."

Booty shakin hoes just aint cuttin it anymore. Music artists...consumers are now asking you to be artist.  

And I can dig it.